通過(guò)獨(dú)特的設(shè)計(jì)形式，良好的汽車(chē)vi設(shè)計(jì)可以吸引眼球，從而贏得更多的合作機(jī)會(huì)，讓消費(fèi)者口口相傳。一個(gè)成功的汽車(chē)vi設(shè)計(jì)不僅能體現(xiàn)企業(yè)的意義，而且能夠成為企業(yè)的無(wú)形資產(chǎn)。

汽車(chē)vi設(shè)計(jì)創(chuàng)作理念：

Interestingly, some fore-edge paintings were so secret that you could only discover them when the book was fanned in a certain direction. And if the book was closed as normal, the page edges would look blank. Sometimes, these secret illustrations could be doubled – revealing two different artworks on different slants.

The Earl Gregg Swem Library holds the 700-strong Ralph H. Wark Collection, the largest collection of fore-edge painted books in America. Jay Gaidmore, Director of Special Collections at the Library, said: "Sometimes the fore-edge paintings corresponded to the subject of the book, and sometimes not. Typical scenes include Oxford and Cambridge, the Thames River, Westminster Abbey, the English village and countryside, Edinburgh, authors, ships, and classical figures... Most of the books are 19th century English fore-edges, but there are a few American scenes."

So when did fore-edge paintings begin? They can be found on books dating back to the 11th century with more elaborate versions appearing around the 17th century when artists tried to push the boundaries on what was possible.

"Fore-edge paintings peaked in the late 18th and early 19th centuries in England," added Gaidmore. "Edwards of Halifax, part of the Yorkshire family of bookbinders and booksellers, has been credited with establishing the custom."

Via Atlas Obscura | Main image courtesy of Swem Library